Primary Responsibilities

Strategic Leadership & Brand Management

• Own the strategic development, implementation, and evolution of the company’s brand and voice across all channels, for both the for-sale and for-rent business segments.
• Develop and oversee comprehensive marketing strategies aligned with business goals, lease-up or sales targets, and customer profiles.
• Ensure consistency of brand identity across web, print, digital, signage, and collateral for both divisions.
• Develop and manage the annual marketing budget; track spend and ROI on campaigns and initiatives.

Digital & Content Marketing

• Lead SEO/SEM, paid and organic digital advertising, social media strategy, and SMS campaigns.
• Oversee all paid media channels including Facebook, Google Ads, Bing, retargeting, geotargeting, and display advertising.
• Monitor analytics and KPIs; adjust strategies to optimize campaign performance using platforms such as Google Analytics and SEMrush.
• Manage or execute content updates across digital platforms including company website, property listings, Zillow, New Home Source, and CRM-driven marketing tools.

Social Media & Influencer Management

• Review and approve all social media content and calendars created internally or by outside consultants.
• Curate visual content and messaging aligned with luxury brand standards for both for-sale homes and rental communities.
• Oversee influencer collaborations; manage outreach, content review, and campaign metrics.

Collateral & Communication

• Direct the creation, update, and production of all marketing materials including sales and leasing collateral, brochures, floorplans, price sheets, signage, renderings, and more.
• Coordinate photography and videography for communities, homes, and marketing content.
• Maintain organization and distribution of visual assets (photos, videos, renderings) internally and externally.

Email & SMS Campaigns

• Build and send targeted eblasts and text campaigns to both buyer and renter prospect lists.
• Track open rates, CTRs, conversions, and refine messaging and delivery timing for optimal results.

Website & Listings

• Maintain accurate and up-to-date website content for all residential and rental communities.
• Oversee updates to third-party platforms (e.g., Zillow, New Home Source, Apartments.com, etc.) to ensure timely and consistent information.
• Ensure all property listings reflect accurate pricing, availability, and amenities within 24 hours of changes.

Performance Analysis & Reporting

• Track performance of all marketing efforts including digital, print, and lead conversion.
• Generate and analyze reports for lead sources, campaign performance, leasing/sales data, social and digital metrics, QR code usage, and call tracking.
• Use insights to refine future strategy and provide leadership with regular performance summaries.

Team & Vendor Oversight

• Manage outside marketing consultants, agencies, digital teams, and creative freelancers.
• Guide internal marketing support staff or virtual assistants where applicable.
• Provide training, mentorship, and direction to ensure accountability and excellence.